So, You’re Finally Ready to Go Solo?
So, You’re Finally Ready to Go Solo? Here’s How to Start Strong
A Guest Blog By Steve Fretzin
You’ve put in the long hours. You’ve dealt with difficult personalities and a firm culture that’s worn you down. And while you’ve watched peers with less talent go independent and thrive, you’ve waited. Now? You’re done waiting.
Starting your own solo practice is no small decision—but if it’s your time, you need to start with the right foundation. Here’s how to launch your new venture with strategy, clarity, and momentum.
1. Build Your Roadmap Before You Hit the Gas
One of the biggest mistakes lawyers make when going solo is underestimating what it takes to run a business. Before you even consider giving notice, put a concrete plan in place.
Client list: Identify who might come with you and plan how you’ll share your next steps with them.
Budget and overhead: Know your numbers. From office space and technology to your own paycheck, get it on a spreadsheet and monitor it closely.
Marketing & biz-dev: Outline your prospective clients and referral sources. Map out how you’ll reach them.
Mentor circle: Connect with three to five attorneys who’ve gone solo successfully. Their insights will be gold.
Level up your skills: Immerse yourself in business development resources. Read, listen to podcasts, and follow thought leaders who’ve done what you’re trying to do.
2. Craft a Brand That Reflects You
You don’t need a snazzy name on Day One, but you do need to start shaping your professional identity outside the firm.
Secure a domain name—either your own name or a brand concept—and check for any potential trademark issues before going live.
Get listed where it matters: Claim your free Google Business Profile and make sure your presence is updated across key legal directories. You’ll need a local office address to appear in searches.
Update LinkedIn immediately: This is your online reputation hub. A refreshed profile goes a long way in validating your new path.
3. Go All-In on Strategic Networking
Your network is your lifeline in the early months. People need to know you’ve launched—and they need to know how they can support you.
Top 20-50 contacts: Make a list and start scheduling coffee meetings, Zooms, or calls.
Refine your “elevator pitch”: You need to confidently and clearly explain your value to clients, colleagues, and even family.
Double down on meetings: Use the extra time that often comes with leaving a firm to meet 2–4 people a day if you can. The faster you build awareness, the quicker the business flows.
The landscape has never been more favorable for launching a solo law firm. With lower barriers to entry—thanks to tech, remote staff, and flexible office setups—now is the time to bet on yourself. Just make sure your brand and business development efforts are front and center.
And if you’d like some expert guidance along the way, I’m here to help. Reach out at steve@fretzin.com for a complimentary consultation or visit my website at www.fretzin.com to get free content that moves you in the right direction.
