Solo Attorney Business Planning: The One-Page Blueprint for Building a Thriving Law Practice
Running a solo law firm means wearing every hat — attorney, manager, marketer, and bookkeeper. The challenge isn’t talent; it’s focus. You can’t afford to waste hours on corporate-style planning templates that don’t fit your reality.
That’s why we created the Solo Attorney Success Blueprint — a one-page business plan built specifically for solo attorneys.
It’s simple, strategic, and powerful. It gives you a clear direction, measurable targets, and a structure to grow your firm with confidence.
Why Solo Attorneys Need a One-Page Business Plan
Most solo lawyers operate in constant motion: responding to client needs, managing deadlines, and squeezing in business tasks between cases. Without a clear plan, your practice grows by accident instead of by design.
A one-page plan keeps things lean and actionable. The Solo Attorney Success Blueprint helps you:
Set a 5-year vision for your firm’s growth and lifestyle goals.
Identify your ideal clients and how to attract them.
Define measurable targets for revenue, clients, and efficiency.
Focus on quarterly actions that actually move the needle.
It’s not theory — it’s execution on paper.
Inside the Solo Attorney Success Blueprint
The Blueprint includes four key sections that map directly to how solos think and work.
1. Guiding Philosophy
This is your foundation. It connects your daily work to your long-term vision.
The Big Goal: Your 5-year target — clear, measurable, and ambitious.
Core Values: The professional standards you refuse to compromise on.
Purpose / Cause / Passion: The reason you do what you do — your motivation when things get tough.
Ongoing Actions: The habits that bring your values to life — weekly CEO hour, client check-ins, or monthly financial reviews.
This section gives your practice identity and direction.
2. Client Acquisition Plan
Who do you serve, and how do they find you?
Ideal Clients: Your best-fit clients and cases.
3 Uniques: The traits that make your firm stand out — responsiveness, clarity, empathy, or niche expertise.
Proven Process: A simple 3-5 step outline of how you deliver results consistently.
Ongoing Actions: The marketing or networking habits that keep leads flowing.
By defining these, you create a repeatable, authentic marketing rhythm — not guesswork.
3. 5-Year Target & Strategic Moves
This section is your roadmap to the future.
5-Year Target: Where you want your firm to be — revenue, profit, client mix, and work-life balance.
Key Strategic Moves: The long-term projects that get you there, such as hiring a virtual assistant, switching to flat-fee pricing, or automating intake and billing.
This shifts your thinking from day-to-day hustle to building a real business asset.
4. Annual Goals & Quarterly Focus
This is where your strategy turns into execution.
Annual Goals
Define 3–5 clear priorities for the year and the key performance indicators (KPIs) you’ll use to track success, such as:
Number of new clients
Consultation close rate
Annual revenue and profit
Average revenue per client
Quarterly Focus
Break your annual goals into 90-day chunks. Choose 3–5 Quarterly Priorities that will make the biggest difference right now.
Add a Theme or Celebration for when you hit your goals— something that motivates you and keeps the work enjoyable.
Why This Works
The Solo Attorney Success Blueprint works because it’s built for how solo lawyers really operate — fast-moving, client-focused, and independent.
You’ll gain:
Clarity about where your firm is headed.
Focus on what truly matters each quarter.
Accountability through measurable results.
Balance between growth and freedom.
It’s not a document you file away — it’s your weekly guide to running a better business.
How to Use the Solo Attorney Success Blueprint
Download and print the Blueprint.
Block 90 minutes to fill it out — no distractions.
Start with your Guiding Philosophy — everything flows from there.
Work clockwise through each section.
Review weekly and update quarterly.
It’s your roadmap to running your firm with intention.
Download Your Free Copy
You don’t need more chaos — you need clarity. The Solo Attorney Success Blueprint gives you a proven framework to grow your practice on purpose.
👉 Download the Solo Attorney Practice Blueprint
Start today and build a law practice that works for you — not the other way around.
Darren Wurz, CFP®, is the founder of The Lawyer Millionaire and host of The Lawyer Millionaire Podcast. He helps solo and small-firm attorneys build profitable, balanced practices and achieve financial freedom.