Dominating Your Market: The Playbook That Built the Top PI Law Firm in Iowa (Ep. 156)
Are you a law firm owner aiming to scale your practice, maximize referrals, and safeguard your financial future? This week’s episode of The Lawyer Millionaire Podcast spotlights Tim Semelroth, majority owner at RSH Legal, the largest personal injury (PI) and truck accident firm in Iowa. With decades of experience, Tim shares candid insights about sustainable growth, niche marketing, business partnerships, and personal finance all tailored to ambitious law firm owners.
Here's what you can learn from Tim’s journey and apply to your own law practice:
1. Pick Your Niche and Go Deep
Tim’s firm didn't become Iowa’s top PI and truck accident firm by dabbling in everything. As Darren Wurz points out, RSH Legal refined their focus over time, specializing both by case type (PI, truck accidents) and geography (Iowa). Tim explains, “I realized the cases I enjoyed and excelled at were truck accidents. That clarity let me use high-level tools and deliver the best results for clients.” By becoming board certified in truck accident law, Tim set himself apart as Iowa’s leading specialist.
Takeaway:
Don’t be afraid to narrow your focus. Become the go-to expert in a specific area and market. This deep expertise is often more lucrative (and enjoyable) than spreading yourself thin.
2. Build a Referral-Based Engine
Even as the biggest PI firm in their state, the majority of RSH Legal’s cases come from referrals instead of costly digital ads. Tim breaks it down: about 25% of cases come from other attorneys, 40–45% from general marketing, and the rest from direct word-of-mouth. More importantly, attorney referrals and word-of-mouth cases are far more valuable per case.
Action Steps:
Nurture relationships with referring attorneys: Regularly express appreciation, share updates, and keep them top-of-mind.
Stay connected with past clients: Use newsletters, client appreciation events, and check-in calls to remain memorable long after the case settles.
Don’t neglect your network. Many law firm owners make the mistake of leaning too heavily on paid ad campaigns and neglecting the “low-hanging fruit” of referrals.
3. Diversification Stabilizes Cash Flow
PI firms are notorious for their unpredictable revenue. Early in his career, Tim learned the pain of cash flow gaps: “It was like being the snake that ate the mouse, big payday, then nothing for months.” The solution? Diversify. Tim and his partners expanded practice areas to include car accidents, workers’ compensation, and disability law. This steady stream of smaller cases, mixed with major wins, created consistent revenue and peace of mind.
Key Advice:
Relying on one type of case, one source of referrals, or one big client is risky. Broaden your portfolio of practice areas to even out the peaks and valleys.
4. Define Your Role and Delegate
One secret to Tim’s firm’s long-term success is strategic partnership. “Each of my partners identified their lane—I handle rainmaking and marketing, while others oversee HR or finances,” he says. This clear division of labor lets each partner focus on their strengths and avoid burnout.
Tip:
Step into the role you enjoy and are best at, then delegate or partner so the other business functions are covered by people who love them.
5. Control Lifestyle Creep and Save Early
It’s easy to let income lead to lifestyle inflation, but Tim’s small-town roots (and wise upbringing) kept him grounded. “My background taught me to save, and I realized I didn’t need to upgrade my lifestyle with every raise,” he shares. This habit gave him real wealth and flexibility as his career progressed.
Darren Wurz offers a reminder: too many high-earning law firm owners reach their fifties with little personal savings, only to realize sometimes too late the importance of building a financial foundation outside the business.
What to Do:
Begin saving early and invest outside your law firm.
Don’t assume you’ll want to practice forever; prepare for a day when your energy or priorities change.
Take control over lifestyle expenses, even as income rises.
6. Embrace Technology but Start with Relationships
Tim is enthusiastic about tools like AI for summarizing documents, issue spotting, and organizing notes (he recommends the Plaud Note recorder). However, even the best tech can’t replace real client relationships and personalized service.
7. Grow Where You’re Planted
Finally, Tim proves you don’t have to be “everywhere” to be influential. By focusing on his Iowa roots— and becoming a formidable legal name in his community, he has built a legacy and practice tailored to his values. “[You] can have a satisfying, exciting, rewarding practice wherever you call home,” he encourages.
Resources:
Connect with Darren Wurz:
Connect with Tim Semelroth:
Linkedin: Tim Semelroth
Website: RSH Legal
About Tim Semelroth:
Tim Semelroth is a seasoned Iowa trial attorney known for his dedication to representing people harmed by negligence. With over 27 years of legal experience, he concentrates on serious injury cases, including trucking accidents, wrongful death, and car collisions. His commitment lies in helping everyday Iowans stand up to powerful insurance companies.
Tim began his academic path at Drake University, earning a Bachelor of Arts in 1994. He continued his education at the University of Iowa College of Law, receiving his Juris Doctor in 1997. His pursuit of legal excellence is reflected in his board certification in Trucking Accident Law from the National Board of Trial Advocacy.
Tim chose to represent working people, not corporations or government agencies. His approach is shaped by his upbringing in a blue-collar family, giving him a strong sense of fairness and a drive to protect those without the means to fight back. He focuses on ensuring injured individuals are treated justly, especially in the face of complex legal systems and uncooperative insurers.
Tim is recognized as Iowa’s first and only truck accident lawyer to achieve board certification in his specialty. He also completed the Legacy Corporation Trucking Course for Legal Professionals, gaining hands-on training in handling truck crash cases. His expertise has made him a frequent speaker at legal seminars and conferences nationwide.
Tim has earned numerous honors, including the AV Preeminent rating from Martindale-Hubbell and recognition as a Super Lawyer by Great Plains Super Lawyers. He is a member of prestigious legal groups such as the American College of Trial Lawyers and the International Society of Barristers, showing his continued commitment to legal excellence.
Tim Semelroth continues to be a trusted voice for clients during their most difficult times. His passion for justice and his skill in the courtroom make him a powerful advocate for those facing life-changing injuries or loss.
Law Office Affiliations
Trial Attorney, RSH Legal
Member, American College of Trial Lawyers
Member, Iowa Association for Justice
Member, National Board of Trial Advocacy
Member, Million Dollar Advocates Forum
Member, Academy of Truck Accident Attorneys
Licensed State
Iowa
Education
University of Iowa College of Law
Juris Doctor (JD)Drake University
Bachelor of Arts (BA)
Transcript:
Darren Wurz [00:00:00]:
Today's guest led his firm to becoming the largest, most well-recognized name in PI in the state of Iowa and one of the top names in the country. And he did it the old-fashioned way. All right. And we're here with Tim Semelroth, the majority owner at RSH Legal, the largest PI and truck accident firm in Iowa. Welcome to the show, Tim.
Tim Semelroth [00:00:26]:
Happy to be here. Longtime listener, so it's fun to finally be on.
Darren Wurz [00:00:32]:
Absolutely. So as I mentioned, you are the— your firm is the largest PI firm in Iowa. What is your secret? Like, what is your competitive advantage and why do PI clients and truck accident clients choose you?
Tim Semelroth [00:00:49]:
Well, for my firm as a whole, Our competitive advantage is that we are a one-stop shop for injury and disability victims in Iowa. We have 17 lawyers at 3 different offices around the state, and we have lawyers who specialize in everything from traditional personal injury to medical malpractice to nursing home abuse and neglect claims to workers' compensation to Social Security disability, even plaintiff's employment law cases. And so oftentimes an injury case involves multiple areas. And the great thing is, is that if somebody comes to me, you know, my personal specialty is truck accident cases, and they were on the job when they got hit by the truck, I can walk across the hall to an expert in Iowa workers' compensation law, and I can make sure they're getting what they need. And if ultimately, as a result of their injuries, they are no longer able to work, we can loop in our in-house Social Security disability lawyer to tell them what their options are in that front as well.
Darren Wurz [00:02:11]:
Very cool. That's awesome. Yeah, to have that team there that can support you. Now, as we're talking before we hit record here, you have kind of niched down into this area over time. And you've really niched in two ways, right? You know, PI and truck accidents, but also Iowa. I mean, that's part of your branding. You've made Iowa your thing. That's kind of what I've done as well, you know, not Iowa, but started as a more general practitioner in financial planning and then focused more and more specifically into legal and then to law firm owners.
Darren Wurz [00:02:52]:
When did that start to happen for you? And I'm sure this is something that you would recommend to other law firm owners to really specialize, but just tell us a little bit about that.
Tim Semelroth [00:03:02]:
Absolutely. So, I have been practicing in Iowa for 27 years and I have tried just about every flavor of personal injury case you can imagine, everything from medical malpractice cases to dog bite cases to fall cases to, you know, car accident cases. And about 10 years ago, I took inventory of what I enjoyed doing most, and that was really digging deep into a case and really having the time to spend, use tools like focus groups and, uh, and expert witnesses who are, you know, best in class from around the country. And I also looked at the cases where I had the opportunity to use those tools, and I realized that it was in my truck accident cases. I had been handling truck accident cases, you know, throughout my career, but I realized that, hey, you know, the thing about truck accident cases, unfortunately, when you're dealing with a an 80,000-pound vehicle, it's rarely a fender bender, right? I mean, somebody has been catastrophically injured and you need to use all the tools that you have to help them get the best recovery possible. And I realized I got to use most of those tools, the things that I enjoyed doing that made me passionate about practicing law in truck accident cases. And so what I started doing then is figuring out, okay, What if I just do truck accident cases? And I ended up, started going to special programs around the country that the truck accident lawyers put on. Ultimately, I started speaking at those conferences too.
Tim Semelroth [00:04:56]:
I then got board certified in truck accident law, and I'm still the only board certified truck accident lawyer in the state of Iowa. And what that has done is it has really energized my practice because I get to do what I enjoy most in the trial practice for people who really need it.
Darren Wurz [00:05:20]:
Yeah, absolutely. That's awesome. You know, you're kind of unique because you've built and scaled the practice, but you know, you're still very involved. In the legal work and most, a lot of law firm owners want to kind of get out of the legal work, do more of the operational work, the CEO-level work, the business side of things, but you're still very involved in the legal aspect. You have other people that do kind of the business operations and that kind of thing. So, you've really found the area that you really enjoy the most within the practice, right?
Tim Semelroth [00:05:59]:
Yes, not just in the practice with truck accident cases, but also in the running of our business, our firm. I'm very lucky. I have, I have 3 partners and everybody has sort of identified their lane. So I have, I have partners who, who like the HR aspects of running a firm. And so, you know, she takes care of that. I have a partner who you know, really enjoys the finance side of things and he focuses on that. And so, it's really allowed me to focus on rainmaking, making sure that all of our lawyers have enough work to keep busy. And so, just like with, you know, niching down to truck accident law, I've niched my management responsibilities to rainmaking, marketing.
Tim Semelroth [00:06:55]:
And that's great because I never wake up in the morning and say, gosh, I can't believe I have to do this. It's like I'm doing the work that gives me energy.
Darren Wurz [00:07:05]:
Yeah, absolutely. And what does rainmaking look like for you? We hear that term, but what is the actual concrete activity that you engage in that you find very successful?
Tim Semelroth [00:07:19]:
Well, it means that I oversee our firm's marketing. And so we have a marketing director, we have a marketing assistant, but we, we have a very multifaceted marketing program. And really the easiest way to think about it is where our cases come from. And so we have one bucket. They are referrals from other lawyers because, you know, we are specialists in injury and disability law. And so we have lawyers from around the state, but also around the country who send us cases, refer us cases to work on. Then we have our past clients. Our firm has been open for over 35 years.
Tim Semelroth [00:08:01]:
And so, yeah, we spend a lot of time trying to keep connection with our past clients. And so we get a lot of word-of-mouth referrals. And then the final bucket obviously is the general marketing. And so whether that is, you know, managing the website or the firm's social media or, you know, things like that. So it's, it's that there are efforts that we are making every day in each of those three categories just to remind people that, hey, if you have somebody who is injured or disabled in Iowa, you should call. You should call RSH Legal.
Darren Wurz [00:08:43]:
Yeah. Okay. So you have these three categories. What percentage of cases would you say comes from each of those 3 buckets?
Tim Semelroth [00:08:53]:
So, and it's evolved over time, but traditionally about 25% of our firm's cases come from referrals from other lawyers. And then about 40% to 45% come from general marketing, and then the rest come from word-of-mouth referrals. So, what that means is the majority The majority of our firm's cases are referrals either from other lawyers or past clients or people that know us in the community.
Darren Wurz [00:09:29]:
Yeah. Okay. I love this. So, did you hear that, listener? Like, we're talking with the biggest PI firm in Iowa and the majority of their cases come from referrals and word of mouth still. And I love that you mentioned this because so many law firm owners think that they need to really dive heavily into digital ads and marketing, and that's important, but it's not— I mean, you've got to hit these other buckets. You've got to get the low-hanging fruit from referral marketing and word of mouth and past clients and things like that. And I've been harping on this over the last few months.
Tim Semelroth [00:10:11]:
Well, so we track it very carefully. So what I'll tell you is our attorney referrals, they punch way above their weight in terms of revenue. Those are our most valuable cases by far. Our word-of-mouth referrals are next most valuable, and then comes our marketing cases. And so, of course, you want to be making sure that you are spending just as much time, energy, and dollars on getting the attorney referrals and the past client referrals as you are people off the street.
Darren Wurz [00:10:46]:
Big time. Big time. Okay. Let's shift gears here a little bit. You know, this year, we're talking about profitability and cash flow, and our theme is Profit on Purpose. You know, PI firms often struggle with cash flow because it can come in such huge waves, right? And I know that you have somebody else that does a lot of the finance for the firm, but what can you tell us about any secrets you've learned or any really big lessons in how to manage the cash flow stability in a PI firm?
Tim Semelroth [00:11:18]:
Sure. So, the big lesson for us really starts with a history lesson. So, when I was hired by the two lawyers who founded this firm 27 years ago, they were primarily known as a boutique medical, plaintiff's medical malpractice firm. Okay. Okay. And so, for the first, 7 years that I practiced law, they just had me working on cases, filing cases, going to court, doing depositions, things like that. And their reputation were those big cases. And so, that was great when I was associate and I was just getting a paycheck, but eventually, One of the founders went to become a judge.
Tim Semelroth [00:12:10]:
And so, all of a sudden, I was thrust into more of a partnership role. And I realized that the way that they had the practice set up is it was, you know, my friend Barry Doyle from Illinois likes to say, "It's like the snake that ate the mouse." You know, it's skinny and then you get this big result and then it gets skinny again. That is okay when you have made it financially, right? I mean, the founders of this firm used to joke that sometimes they would go the whole first quarter without ever taking a paycheck from the firm. And so, the thing was is that I had young kids and my wife stayed home and I'm just like, "I don't want to live that way." And so, when my current partner, Presley, and I really took over leadership of the firm, we decided that we were going to diversify. And so, we had always done a car accident case, a workers' compensation case, but we had never really focused on letting people know that we did that and that we did it well. And so, we decided that the key to dealing with that problem of big wins and then times when it didn't seem like checks were coming in was to diversify. And so, that's why we have people who specialize in all these different areas is because that is, you know, as, you know, One of my friends, Ben Glass, likes to say the most dangerous number in business is 1. And you don't want 1 source of cases, and you certainly don't want to be doing just 1 type of case.
Darren Wurz [00:14:13]:
Makes a lot of sense. What a great way to pivot. Your firm has really evolved over time, and that's okay. Law firm owners may need to hear that. It's okay to shift your practice area, to evolve, to adapt. Times are changing. So, that's great. Let's talk a little bit about your— you as a person because I know you, right? And I know that, you know, you've been very successful, but You've avoided a big trap that a lot of successful law firm owners fall into, which is the lifestyle creep and expansion of your lifestyle.
Darren Wurz [00:15:01]:
You've been a diligent saver. What helped you maintain that throughout your life?
Tim Semelroth [00:15:09]:
Well, I mean, it starts with, I guess now you would call it geographic arbitrage in the sense that I live in Iowa, right? And people ask, me, where were you born? And I say, you know, I made it all the way from one side of town to the other side of town in Cedar Rapids. And, you know, my best friends, the guys I still play sand volleyball with in the summer are, you know, friends I met in high school. And so, you know, it's easier not to have that lifestyle creep if you know, you're living in a place like Cedar Rapids and, you know, and, you know, you have friends that you've had for, you know, for decades and the things that you like to do are the things that you've always liked to do. Now, I mean, definitely some things have changed, but I attribute a lot of it to the fact that, you know, I, My parents, I come from a blue-collar background. My dad worked in a factory. My mom was a teacher. They definitely emphasized the importance of saving. And that's something that was just second nature.
Tim Semelroth [00:16:32]:
And I mean, like I said, it was helpful because why did I— I didn't need a bigger house. I didn't need a fancier car. I'm hanging out with people that I've grown up with. And so, I didn't need those things. I mean, we still do. I mean, don't get me wrong. It's like I took a great vacation to South Korea and Vietnam with two of my kids last summer and we had a great time. But a lot of it comes down to the things that I like to do on a day-to-day basis.
Tim Semelroth [00:17:11]:
Really don't cost that much.
Darren Wurz [00:17:13]:
Yeah, that's great. And the reason I ask, for anyone listening, I speak to so many law firm owners who are your age who've done well in their business, but they haven't accrued any savings outside of their law firm. And it's really tragic because they're in a place where they're really trying to play catch-up. And it's easy to think when you're young, Oh, I'll never retire. I love what I do. I'll do this indefinitely. But there comes a point in time where you're like, okay, I think I probably want out of this.
Tim Semelroth [00:17:47]:
Yeah. I mean, it's, you know, so I'm 54 years old. I'm getting close to, you know, I can see when I've been 30 years in the career. And, you know, like I said, I have been able to design my practice. So, I work on the cases that I want to work on, and I work on the management things that I want to work on. And because we have recruited lawyers, I get to work with the people I want to work with. And so, all that's great, but the reality is that the things that I had the energy for even 10 years ago, it takes a little bit more willpower now. It's just like exercise, right? Like exercise that was easy.
Tim Semelroth [00:18:38]:
You'd play volleyball all Saturday and wake up on Sunday and be fine. Now, it's a situation where I'm icing my shoulder after I play volleyball, play in a doubles league with my son. I mean, I think you have to be prepared for the idea that you probably won't always have the energy or the drive that you had in the first 25, 30 years of your practice.
Darren Wurz [00:19:08]:
Yeah. You also start to really understand the finiteness of life and you have family, you have people you love that you want to spend more time with. There's more to life.
Tim Semelroth [00:19:21]:
Yeah, yeah. And that's why I tell people, it's like, you know, because I'm very fortunate in the sense that my wife, you know, stayed at home for most of the time that our kids were growing up. She took the laboring oar in getting them to all their activities and things like that. And but, you know, I feel like one of the nice things about practicing law is you can, you can schedule things so you can coach your kids' teams, or you can go to practice and go to their games and things like that. But one of the things that I realized is that, you know, while I think I've done a good job as a parent, I'm probably, you know, in a lot of ways, kind of a B-minus friend, right? Because, you know, work can be all-consuming. And so, you know, I'm rarely the one who's scheduling plans to get together and things like that. And I guess as you get older, like you you start realizing that relationships are the real riches of life. And at some point, you need to start making time to tend to those relationships, your friends, your family, because time is finite.
Darren Wurz [00:20:39]:
Yeah, absolutely. Okay. So, a couple of little rapid-fire questions for you here. Okay. Let's say I just started my PI firm. I'm getting good cases from referrals. I think I'm ready for that big billboard. What's your advice to me?
Tim Semelroth [00:20:57]:
There are a lot of steps that I would take before the billboard. I mean, it's like, and don't get me wrong, like I have billboards, but that was not like, that was not in the top 10 things that I was doing to get cases. And really, the only reason I have billboards is because maybe about, gosh, 6 or 7 years ago, a lawyer said to me, I asked him like, why do you have billboards? And he said, because kids don't watch television anymore. And so, I need to be someplace where they're going to see me. And so, it's like, okay, that makes sense. And so, we do some outdoor advertising. I would say first step is if you're, if you're getting good cases from referrals, uh, treat those referral sources like royalty. I mean, you want to be connecting with them, not just when they're sending you cases, not just when you've got a check to give them, but you want to make sure that you are staying in touch with them so that you're never out of mind.
Tim Semelroth [00:22:09]:
And then the biggest tip that I suggest for all young lawyers is you have to keep a list of the people that you've done work for because from the very beginning, because as you know, Darren, you know, the hardest people to sell are people who don't know, like, and trust you already. And so, so it is, it is key to take concrete steps to make sure that all those people who hopefully, if you've represented them, they know you, they like you, they trust you. You just got to make sure they never forget you. And lawyers do not appreciate how quickly our clients forget us.
Darren Wurz [00:22:55]:
Yeah. Yeah, I understand that one a lot. Yeah. It's interesting because you're so right. And I'll talk to somebody, you know, and I'll mention what we do and then I'll talk to them maybe a year later. And if they're busy and that we're not really connected very well, they'll be like, "What do you do again?" It's so easy to forget. It's top of mind for us, but not necessarily for those we interact with. Okay.
Darren Wurz [00:23:23]:
Next question. If you were just starting out all over again, would you have a physical office space?
Tim Semelroth [00:23:29]:
If I had to start my own firm, Probably not right away. I mean, I think you have to figure out how you work best. And like something I realized about myself during the COVID lockdown is that I did not work really well from home. I mean, one nice thing about owning the building is that even during lockdown, I could drive to my office and open the door and work. And so, You know, at first I would not buy it. You don't need a physical office space to do the work of a lawyer for the most part. And so, I would use that time to figure out how you're most productive. Can you be productive from home? Do you need a space? When do your clients actually want to see you and where? And then I would be very mindful about, you know, getting a space that suits you suits what you need.
Darren Wurz [00:24:35]:
Makes a lot of sense. Okay. And how are you using AI in your practice these days?
Tim Semelroth [00:24:41]:
Oh gosh, how do I not use it? I have spoken to lawyers on how to use AI at conferences and seminars 20 times in the last 24 months and all around the country. I find that it is a fantastic summarizer. I find that it is a good issue spotter. I find that it's a great editor. You know, I could go on and on, but here I'll show you my— this is my, my PLOD. Yes. An AI video recorder. And I am shocked by how much I use it.
Tim Semelroth [00:25:30]:
I use it to record every discussion I have with anybody. You know, it's like I tell them, it's like, hey, you know, I want to focus on you. Do you mind if I put this on? They say, no problem. And, you know, whether it's talking to my paralegal about work tasks or interviewing a witness or even, you know, Darren, sometimes, you know, when I'm talking to you about when you're giving me advice about, you know, what sort of financial planning I should do, I'll record part of that because then I've got it and I can put it into my files and I won't forget it.
Darren Wurz [00:26:15]:
Makes sense. Yeah, I have the pod as well. So, that's very exciting. So, we'll put that in the show notes. It's P-L-A-U-D. It's the Plaud note recorder, note pin, or something like that. We'll find that and link that for everybody. Okay.
Darren Wurz [00:26:31]:
One last question for you, Tim. What book are you reading right now that you're really excited about?
Tim Semelroth [00:26:38]:
Oh, gosh. So, a problem that I have is that I read like I have like 6 books that I'm looking at at any one time.
Darren Wurz [00:26:52]:
Time.
Tim Semelroth [00:26:52]:
And so, actually, the book, the newest book by the owner or by the writer of— shoot, you recommended it to me. It's about the art of spending money.
Darren Wurz [00:27:09]:
And yes, Psychology of Money guy, we'll find his name. Yeah.
Tim Semelroth [00:27:16]:
Yes. Morgan Housel.
Darren Wurz [00:27:20]:
Yes.
Tim Semelroth [00:27:21]:
And so, because of a recommendation, I think you or Jim recommended that to me, and I've been listening to it and it really provides good perspective about what's the point of accumulating and are you spending money in a way that is consistent with your values and in a way that's making your lives and the lives of the people that you love better.
Darren Wurz [00:27:54]:
Very cool. We'll put that in the show notes for everybody as well. Well, Tim, thank you so much for coming on the show today. It's been great talking with you. Any last things you want to share with our audience before we go?
Tim Semelroth [00:28:07]:
Well, the last thing that I think I'd touch upon is, and you kind of alluded to it, is that I made the choice. To stay Iowa-based. And, you know, a lot of my fellow trucking lawyers, they, you know, they go where the cases are and they're fantastic. They have national practices. That has never really been my thing. I love being from Iowa. I love knowing, you know, all the judges and and having tried cases in courthouses throughout the state. And so, I think if you realize that about yourself, you're not selling yourself short.
Tim Semelroth [00:28:59]:
I mean, you can have a very satisfying, exciting, rewarding practice wherever you call home.. And so, I just, you know, so often where it's like you got to be everywhere, you got to be everywhere. And I'm happy just helping people that have problems here and now.
Darren Wurz [00:29:25]:
I think that's part of your success. You know, when I was first starting out as a financial advisor and looking at ways to niche and to market, one of the, you know, very tried and true methods is to pick a very small market like your hometown, you know, a small community and just become very, very well known in that community. That can be very, very powerful. You have the advantage of having a lot more of that know, like, and trust factor in building those really long-term relationships. And you're a great example of how that's worked well. Well, thanks. Yeah. Well, thanks so much for being on, Tim.
Darren Wurz [00:30:09]:
It's been great talking with you.
Tim Semelroth [00:30:11]:
Yeah. Yeah. Happy to do it and look forward to listening to your next podcast.
Darren Wurz [00:30:16]:
All right. A huge thank you to Tim Summle Roth for joining us today. You can find Tim and his team at RSH Legal at fightingforfairness.com and all the links, including the Plaud AI recorder he mentioned, and the Morgan Housel book are waiting for you in the show notes. And, you know, this conversation really resonated with me because Tim and I have walked a very similar path, you know, both starting broad and finding the power in going deep and narrow. I've seen it firsthand. Law firm owners who build real wealth aren't always the ones chasing every type of case or every market. They're the ones that get crystal clear on who they serve and go deep. And the reminder that relationships, you know, referral sources, past clients, people in your corner are still the engine behind even the biggest firms.
Darren Wurz [00:31:10]:
That is powerful. You know, here at The Lawyer Millionaire, we help law firm owners build the kind of wealth that gives you options, whether that's stepping back someday, designing your practice around what you love, or simply knowing that all those hard years of work will actually translate into financial freedom. Because like Tim said, the energy you have at 35 is not the same energy you have at 54. And the time to build that foundation is right now, friend. So, if today's conversation got you thinking about your own growth and wealth strategy, take the next step and book a call with me. The link is waiting for you in the show notes. Well, friend, that's it for today. And remember, If your law firm isn't building you wealth and freedom, what the hell are you doing? Can I get an amen, please? I'll see you next time.