Leveraging Social Media for Law Firm Success: Ryan Stygar (Ep. 34)
Episode 34 is nothing short of a masterclass in strategic law firm growth. Ryan Stygar, founder of Centurion Trial Attorneys and social media virtuoso, delves into his personal narrative of career transformation—from aspiring firefighter to trailblazing attorney. As Ryan converses with Darren Wurz, listeners are given a rare window into the strategic thinking that propelled the establishment and expansion of his law firm amidst the unprecedented global pandemic.
The episode pivots from Ryan's personal anecdotes to his robust social media presence, particularly focusing on how authenticity and relatability became the cornerstones of his digital marketing success. Attention-grabbing content, combined with a trial-and-error approach to social marketing, allowed Ryan to connect with a broad audience and secure his firm’s position in the competitive legal market.
How Attorney Ryan Stygar Turned his Legal Expertise into a Thriving Social Media Empire
In the latest episode of The Lawyer Millionaire Podcast, host Darren Wurz delves into an inspiring conversation with attorney Ryan Stygar of Centurion Trial Attorneys. Stygar's unique journey from aspiring firefighter to acclaimed legal professional offers valuable insights into career transitions, entrepreneurship, and the role of social media in the growth of a modern law firm.
From Public Service Dreams to Legal Reality
Ryan Stygar shares his original ambition of becoming a firefighter and how his association with the Cal Fire Union ignited a passion for the intricacies of law. Similarly, host Darren Wurz reflects on his career change, creating a relatable introduction that connects with listeners contemplating their professional paths.
The Catalyst of Change - Launching During Turbulence
The onset of the pandemic presented challenges and opportunities. For Stygar, it meant the chance to establish Centurion Trial Attorneys. Amidst uncertainty, he embraced his calling in employment law, taking on new clients and using innovative approaches to navigate the competitive climate of the legal industry.
The Power of Authenticity in Social Media
In a world where every law firm seems to be vying for attention online, Ryan Stygar emphasizes authenticity. By showcasing his personality and sharing relatable content, Centurion Trial Attorneys has crafted a social media presence that resonates with audiences. Stygar advocates for being sincere, embracing controversy, and learning from mistakes to build a genuine social media following.
Building a Robust Business Foundation
To scale his firm, Stygar built a dedicated intake department backed by sophisticated lead management software, being meticulous in hiring to preserve their service quality and firm culture. By offering valuable tips and cultivating personal connections, his social media strategy ensures that clients view his firm as the go-to choice, often without the need to shop around.
The Road Less Traveled by a District Attorney
Stygar's career initially pointed towards becoming a trial lawyer and subsequently a district attorney. When a pandemic-induced delay hit his job prospect, he took a chance on an employment case, a decision that set the cornerstone for his entrepreneurial venture—the birth of his own law firm.
The Strategy Behind Social Media Success
Throughout the episode, Ryan sheds light on using various social media platforms to attract and engage potential clients effectively. He reveals how TikTok serves as the top of the marketing funnel, which is then supported by a strong presence on Instagram and YouTube. This strategic use of social media has been paramount in the firm's growth and visibility.
Facing Financial Uncertainty with Grit and Innovation
As many entrepreneurs can attest, the first few months can be financially trying. With no significant savings or family support, Ryan resorted to contract work and took on an array of cases to make ends meet. His story serves as a beacon of hope for other startup law firms, highlighting the effectiveness of outsourcing, hiring for specific roles, and diversifying income streams.
A Glimpse into the Future
In wrapping up the episode, Darren Wurz encourages listeners to spread the word and participate in the discourse by leaving reviews and reaching out with topics of interest. For Stygar, his vision of the future includes mentoring, securing financial stability, and giving back to the community that has shaped his career.
Learn from the Attorney Who Masters the Art of Engagement
Listeners are invited to connect with Ryan Stygar on social platforms like Instagram, TikTok, and YouTube under “Attorney Ryan.” He also hosts the "Working Class with Attorney Ryan Podcast" and has penned books available on Amazon. With a future release about workplace rights on the horizon, Ryan Stygar continues to impact both the legal field and entrepreneurial world.
Explore more inspiring stories and game-changing strategies by tuning into The Lawyer Millionaire Podcast at thelawyermillionaire.com
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About our guest:
Ryan Stygar grew up in San Diego, California. He spent several years as a firefighter for San Diego County and Cal Fire.
While not fighting fires, Ryan was a desert-rescue specialist in the Ocotillo Wells State Park area. During his time as a firefighter, Ryan responded to everything from massive flames to complex rescues for trauma patients.
After four years of service, Ryan left the fire department to earn a law degree. He graduated Magna Cum Laude from California Western School of Law.
Since then, Ryan founded Centurion Trial Attorneys, a California-based employment litigation firm. Ryan has also devoted much of his time to writing.
His nonfiction focuses on helping lawyers and law students develop trial skills.
Today, Ryan is recognized as a leading voice in the field of Labor & Employment law. He has gained a massive following on TikTok as @AttorneyRyan aka “The Labor Lawyer.” Through his videos, Ryan empowers employees and small businesses by educating them about the law and worker’s rights.
Ryan is passionate about promoting education. That is why he started the Young Visionary Project, a nonprofit committed to empowering young people and building strong communities.
His young-readers’ series, the Snot Rocket Adventures, has inspired young scientists, leaders, and entrepreneurs to pursue their dreams. Snot Rocket uses hilarity, outlandish villains, and wild action to teach readers about math, science, and history.
Ryan currently lives in San Diego where he is an active member of the legal, literary, and political community.
