5 SEO Moves That Can Get Your Law Firm Found by the Clients You Actually Want
Every law firm wants more website traffic.
But here’s a mildly uncomfortable question: Why?
If 5,000 people visit your website this month and virtually none of them need your services, you haven’t built an impressive marketing machine.
You’ve built a very expensive waiting room.
Good SEO isn’t simply about getting more people to your website. It’s about getting the right prospective clients there at the exact moment they’re looking for help.
Here are 5 ways to make that happen:
1. Stop Trying to Rank for “Lawyer”
Everyone wants to rank for the big obvious search terms:
Personal Injury Lawyer
Divorce Attorney.
Business Lawyer.
The problem? So does every other firm in your market.
Instead, think about the specific problems your ideal clients are typing into Google -
“Attorney for business partner dispute.”
“Divorce attorney for business owner.”
“Lawyer for accident with uninsured driver.”
These searches may attract fewer people—but potentially far more of the people you actually want.
Don't just target practice areas. Target problems.
2. Give Your Google Business Profile Some Love - EASY to Delegate
When was the last time you actually looked at your firm's Google Business Profile?
If your answer is “My marketing guy handles that,” today might be a good day to check.
Make sure your information is accurate and complete. Add current photos. Review your listed services. And most importantly, create a consistent, ethical process for asking satisfied clients for Google reviews.
For a local law firm, your Google presence may create a first impression before a prospect ever reaches your website.
Make it a good one!
3. Build One Fantastic Page Instead of Five Forgettable Ones
Some law firm websites seem to operate under the theory that Google rewards the internet by the pound.
So they produce page after page of generic content.
Instead, make your important pages genuinely useful.
If someone lands on your page about business litigation, answer the questions a real prospective client would have:
What situations do you handle? What should someone do first? What does the process look like? What mistakes should they avoid? Why should they trust your firm? How do they get started?
Create the page you'd want to find if you were the one with the problem.
4. Turn the Questions You're Already Answering Into Content
Here's your easiest source of SEO ideas:
Your clients.
Think about the questions your attorneys answer over and over again.
“Can they really do that?”
“How long is this going to take?”
“What happens if…?”
“What should I do before…?”
“Do I need a lawyer if…?”
Keep a running list
Those questions can become articles, FAQs, videos, social posts and website content
Better yet, you're not guessing what prospective clients care about
They're LITERALLY telling you
5. Don't Win the Click and Lose the Client
This one gets overlooked -
Suppose your SEO works beautifully.
Someone searches. You appear. They click.
Now what?
If your website is confusing, slow, generic or makes visitors hunt for a phone number, all that SEO work just delivered a prospective client to a dead end.
Within seconds, your website should answer three questions:
Do you handle my problem?
Why should I trust you?
What should I do next?
SEO gets people through the door - Conversion is what turns traffic into revenue.
Traffic Isn't the Goal - Clients Are.
You don't need everybody on Google to find your law firm.
You need the right prospective client, searching for the right problem, to find you at the right moment—and immediately understand why your firm may be the right choice.
Because 10,000 website visitors who never call aren't a marketing strategy.
They're a traffic jam.
Is Your Law Firm Getting Found—or Getting Lost?
At Lawyer Millionaire, we help law firm owners look beyond individual marketing tactics and build the strategy, systems and infrastructure necessary to scale.
If you're investing in SEO, advertising and lead generation but aren't convinced those dollars are turning into enough qualified prospects, signed clients and profitable growth, let's find out where the breakdown is.
You built a successful law firm. Now let's build the machine that can take it to the next level.
Ready to see what may be holding your growth back? DM us “GROW” for a complimentary strategy conversation.
Let’s make it happen!