You added clients this year. You added a practice area. Maybe you added an associate. Revenue is up. So why does the bank account look the same as it did two years ago?
Because growth and profit are not the same thing, and most law firm owners are chasing the wrong one.
In this masterclass, Darren Wurz, CFP®, founder of The Lawyer Millionaire®, breaks down the growth trap: why more clients, more services, and more staff so often produce more stress and no more profit. Then he walks through the Profit First system, adapted for law firms, so profit stops being whatever is left over and becomes the first thing your firm pays.
What you will learn:
Why a bigger firm is often a less profitable firm, and the point where growth starts eating margin
The clients and matters that quietly cost you money, and how to remove them without losing revenue
How to concentrate your time on the high-value work that actually drives profit
The Profit First account structure for a law firm: profit, owner’s compensation, tax, and operating expenses, and what each one is for
The hidden efficiency drains that leak cash out of a firm that looks healthy on paper
How to convert business income into personal wealth on purpose, instead of hoping something is left at year end
This is not theory. It is a system you can set up this quarter. If your firm is busy and your bank account tells a different story, this is where it starts to click.
This masterclass is part of the 2026 Profit on Purpose series. It covers Profit First by Mike Michalowicz. Later sessions cover Simple Numbers and The Great Game of Business. Links below.
📞 WORK WITH ME
Are you a law firm owner ready to turn your firm’s success into personal wealth? Book a free, no-pressure strategy call: https://www.lawyermillionaire.com/strategy
📊 WHAT IS YOUR FIRM WORTH?
Get a free estimate of your law firm’s value: https://audit.lawyermillionaire.com/firm-value
📘 GET THE BOOK
The Lawyer Millionaire (American Bar Association), the complete guide for attorneys on maximizing wealth, minimizing taxes, and retiring with confidence: https://www.lawyermillionaire.com/the-lawyer-millionaire-book
🎧 THE LAWYER MILLIONAIRE PODCAST
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-lawyer-millionaire-podcast-business-financial/id1617888607
Spotify: https://open.spotify.com/show/1UzNhoXUtW9qsDTdDCE30k
All episodes: https://www.lawyermillionaire.com/episodes
📚 MORE FOR LAW FIRM OWNERS
Free resources: https://www.lawyermillionaire.com/law-firm-owner-resources
Upcoming events and masterclass replays: https://www.lawyermillionaire.com/events
▶ KEEP GOING: THE PROFIT ON PURPOSE SERIES
The 4 Numbers Every Law Firm Owner Must Know: https://youtu.be/zxmrpyaXYTU
The 6 Disciplines of Strong Cash Flow for Law Firms: https://youtu.be/aRfxLKC2SX8
The Science of Scaling for Law Firms: https://youtu.be/PUeVpuso1-A
Open-Book Management: The Great Game of Business for Law Firms: https://youtu.be/AFfL1V33jCo
🔔 SUBSCRIBE for weekly strategies on law firm profitability, tax planning, and building a work-optional future: https://www.youtube.com/@thelawyermillionaire/
🔗 CONNECT
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Hosted by Darren Wurz, CFP®, founder of The Lawyer Millionaire and financial planner and business advisor for law firm owners. Investment advisory services offered through Wurz Financial Services, LLC. This content is for educational purposes only and is not individualized financial, tax, or legal advice.