How This Law Firm Used AI to 2X Productivity and Launched a Legal Tech Startup (Ep. 116)
If you’re a law firm owner searching for smarter strategies to reclaim your time, boost your team’s efficiency, and accelerate the financial growth of your practice, you’re not alone. Innovative technology is changing the game, and artificial intelligence (AI) is quickly becoming an essential tool for ambitious legal entrepreneurs. But how do you cut through the noise, evaluate real opportunities, and leverage AI without risking your firm’s reputation or bottom line?
On this episode of The Lawyer Millionaire Podcast, host Darren Wurz sits down with Travis Easton — a personal injury attorney, partner at Easton & Easton in California, and the founder of AI Demand Pro.
They talk about real world benefits of AI adoption for law firm owners as Easton shares his first-hand experience of using AI to double his firm’s productivity while also launching a successful legal tech startup. on the side
Essential nuggets from their conversation that will help you consider the best business and financial moves for your firm in today’s fast-moving environment are highlighted below:
AI in Law: Hype or a Wealth-Building Opportunity?
If you’ve attended any legal conference lately, the buzz around AI is impossible to ignore. But real adoption in law firms, especially smaller practices, still lags behind the hype. According to Travis Easton, this hesitation often stems from a few persistent myths—primarily, that AI is unreliable or will replace real legal expertise. But Easton’s experience reveals something different: when used thoughtfully, AI can streamline time-consuming tasks and actually empower attorneys to focus on higher-value work.
Key Takeaway:
AI isn’t here to take over your job—it’s a smart tool for increasing revenue, improving work product, and creating more capacity for growth.
Doubling Productivity: How One Firm Did It
Easton’s family-owned firm specialized in personal injury cases and prided itself on crafting detailed, persuasive demand letters. These were time-intensive projects requiring hours or even days of work from associates and demand writers. High turnover in these roles was common, as the tasks were both demanding and repetitive.
Easton recognized an opportunity: what if AI could handle the tedious work of summarizing medical records, drafting, and organizing the core of these letters? Partnering with experts, he helped develop AI Demand Pro, which allowed his firm to:
Cut demand letter prep from days to under 30 minutes
Reduce staff burnout and turnover
Free attorneys to focus on building client relationships and business development
Scale up the number of cases handled—without sacrificing quality
After thorough internal testing, his firm introduced the tool to other practices, receiving strong adoption and measurable results.
Key Takeaway:
Strategic AI adoption can be a direct path to greater productivity, less stress, and a stronger bottom line for law firm owners.
Building a Legal Tech Startup: Lessons for Law Firm Entrepreneurs
Easton’s leap from practitioner to legal tech founder shined a spotlight on the business and financial lessons every law firm owner should know:
Be the Customer: Knowing your niche and its real pain points is a huge advantage. Build or choose tools that solve your firm’s specific problems, not flashy one-size-fits-all solutions.
Start Small and Iterate: Perfection isn’t the goal at launch—steady real-world testing and improvement is. Whether it’s tech or process change, get feedback from your team and refine.
Customization is King: No two firms are the same. Tools that can adapt to your style and workflow will generate more buy-in and, ultimately, better results.
Don’t Wait for Big Law: Smaller firms have the edge in agility. Implementing new solutions before larger competitors can help you carve out market share and strengthen your financial position.
Key Takeaway:
Running your firm like a business—always looking for new efficiencies, measuring results, and iterating—lays a stronger foundation for long-term profitability and wealth-building.
Looking Ahead: Where AI Will Have the Biggest Impact
The future of AI in law practice isn’t just about demand letters. Easton forecasts that any transactional, paperwork-heavy process—contracts, real estate, discovery work, medical record summaries—will soon become faster and more efficient with the right AI tools.
Even more importantly, he points out that incorporating AI is an opportunity for smaller firms to leap ahead of the competition by providing faster client service without increasing overhead.
Key Takeaway:
Firms that embrace AI thoughtfully will position themselves for both operational excellence and financial growth.
Practical Steps for Law Firm Owners: Start Small, Think Big
Identify Pain Points: Where does your firm lose the most time on repetitive, low-value tasks? Start there.
Test AI Tools: Try solutions like ChatGPT for drafting, Otter for note-taking, or specialty tools like AI Demand Pro. See how they fit into your workflow.
Review and Personalize: AI should support your expertise, not replace it. Always review the output to ensure quality and compliance.
Encourage Your Team: Introduce new tools as ways to make work more enjoyable—not as threats—and welcome feedback.
Measure Impact: Track the time and cost savings, and reinvest freed-up resources into business development or client service.
The Bottom Line: Don’t Let This Awesome Opportunity Pass You By
AI isn’t a buzzword; it’s a practical advantage. Law firm owners who are willing to experiment, learn, and adapt will not only save time but will create a business that is both more profitable and more enjoyable. As The Lawyer Millionaire Podcast reminds us, these are the building blocks to turning your law practice into a wealth-building machine.
Resources:
Book: Winning - The Unforgiving Race to Greatness by Tim Grover
Book: The Psychology of Money by Morgan Housel
Connect with Darren Wurz:
Connect with Travis Easton:
About our guest:
Travis Easton is a co-managing partner at Easton & Easton and has been selected to Super Lawyers Rising Stars, Best Lawyers, and the National Trial Lawyers Top 40 Under 40. As a practicing personal injury attorney, Travis has supervised Easton & Easton’s prelitigation department in recent years, helping to lead the firm to acquire more than $150,000,000 for its clients in the past four years alone. Travis has also been instrumental in many of the in-house innovations the firm has made over the past decade to improve the efficiency and efficacy of its function to acquire the best results possible for the most clients possible. As part of his efforts to improve the law firm’s operations, Travis shepherded the development of an AI demand writer for the law firm that would eventually become AI Demand Pro. Now, as CEO, he continues to oversee AI Demand Pro’s development into a tool that will revolutionize law firms across the nation.
Transcription:
Darren Wurz [00:00:00]:
From spending days on demand letters to less than 30 minutes. Welcome to the Lawyer Millionaire podcast, helping law firm owners go from grind to greatness. I'm your host, Darren Wurz. With AI advancing rapidly, law firm owners have a once in a generation opportunity to outpace the competition, increase efficiency and scale smarter. Our guest today is Travis Easton, a personal injury attorney and the youngest partner at Easton and Easton in California. He's also the founder of AI Demand Pro, an innovative legal tech platform transforming how law firms generate demand letters and manage case prep.
Darren Wurz [00:00:41]:
All right, Travis, thank you so much for joining me today.
Travis Easton [00:00:44]:
Thanks, Darren. I'm happy to be here with you.
Darren Wurz [00:00:47]:
Yeah, it's exciting. We've got an exciting topic. AI is all the rage, of course, these days. I was at Legal Week a few weeks ago and every single, you know, breakout session was about AI. I was kind of sick of it towards the end.
Travis Easton [00:01:04]:
Yeah. When I go to those conferences as well, pretty much. I think you can't have a booth at a legal conference these days if you don't have the word AI somewhere on your banner or your whatever. I think everything, even if it's not really doing that much AI, you still have to market it that you do. Some AI, you know, it's wild.
Darren Wurz [00:01:22]:
It reminds me of the 90s and the dot com bubble. You know, everybody was a dot com. They just put it in their title somewhere. Maybe we'll put it in our title, the Lawyer Millionaire. AI. Right. You know, just so it's in there.
Travis Easton [00:01:34]:
Instantly worth a lot more money, right? Yeah. Right?
Darren Wurz [00:01:37]:
Yeah. Get that, SEO. Well, you know, let's dive into it a little bit. You know, are lawyers adopting it? You know, it's. I see it a big topic of conversation, but I think the adoption rate is still a little bit low. Let's talk about the biggest myths. What are some of the biggest myths that you find lawyers and law firm owners have about AI and how are those hurting them in their growth?
Travis Easton [00:02:03]:
I think some of the biggest myths, you know, there was the really famous story when Chad had its moment a few years ago and it just exploded onto the scene. And we all heard about in the legal world about that lawyer who references a bunch of cases in a brief, and then it turns out they were completely fake cases. And you know, in the industry, we refer to those as hallucinations where just AI makes things up out of thin air. Right. This sounds great. This would be a great case for these. This set of facts. Let's make it up.
Travis Easton [00:02:35]:
And that does happen, right? AI does hallucinate and it is something that is real. But I do think that if you're going with the right product in the right setting, you can very much eliminate those hallucinations. And it's not something that you need to be scared off from. And you can, you know, you can work with it.
Travis Easton [00:02:56]:
I think the idea behind AI and the legal world to me is it's meant to make you more efficient, it's meant to make you more revenue, and it's just meant to make a better work product if it's done correctly. And I think all of those things can be done with the right AI, you know, in the right setting.
Travis Easton [00:03:15]:
And it's not, it's not for everything. And you definitely do have to check your work product. And so I tell everybody, you know, that's signing up with our product, and it's in our contract, hey, you are the attorney. You are responsible for reviewing this and making sure that you are, you know, you find it acceptable and you are happy with this work product to put out on behalf of your client. And I think that is one of the most important things. But I do think that especially the older generations are a little terrified of it, just making things up.
Darren Wurz [00:03:46]:
Yeah, that can certainly happen. But there are, there are ways to fix that, of course. So, Travis, you are both a law firm owner and a legal tech founder. Tell us a little bit about who you are.
Travis Easton [00:04:02]:
Yeah, thanks. So my dad started a personal injury practice over 30 years ago. My oldest brother, who's about 18 years older with him, became a lawyer shortly thereafter and has been with him ever since. And then I got a brother in between us who joined about 10 years after that, or maybe a little more than that. And then I joined shortly there a few years after that. And so I'm the youngest child. Child. And so I was the last one.
Travis Easton [00:04:27]:
My dad ran out of kids, and so then we had to start hiring outside the family. And we have seven associates, I think, going on eight, once our latest one passes the bar in a few months. And so the firm has grown tremendously in the last 10 years, which has been great. And so, you know, we have a. It's a personal injury law firm. I don't know if I mentioned that, but so we specialize in car accidents, slip and falls, trip and falls, catastrophic premise liability cases. And, you know, we've been able to handle some big ones that have settled in the 20s and 30 millions over the last five years, which has been great. And, and so, yeah, we, we're, we're pretty Good.
Travis Easton [00:05:03]:
We have about a hundred, over 100 years of experience doing personal injury within our family alone. And so we have quite a bit of experience in this field. And then, you know, moving on. About two years ago, what ended up happening was I got this idea of when Chad GBT had its moment. We were like, well, you know, I was listening actually to a podcast and they were talking about, you know, oh, we invest in AI, right, in the different companies. And that was meant for that. But one of the guys who's really smart was like, wow, this is going to really change the legal space. Which he was right.
Travis Easton [00:05:39]:
It was very prophetic what he said. But he said, if I was a lawyer or if I was in the legal space, I would really think, how could I either use this in my law practice or create a business to, you know, leverage it? And so I was thinking, well, you know, what could I do? And to be honest, one of the best things that we do at our firm is we write really good settlement demands. Um, you know, that's. My dad has always prided us on, you tell your client's story, you're telling it to the adjuster or the attorney on the other side, like you would tell it to the jury at a trial. And so we've always, probably, we spent more time than the, the average personal injury attorney on putting together a very good work product at the demand stage, which doesn't always happen. A lot of attorneys out there just take the records and the bills and they slam it onto a cover letter on that says, pay me X amount of dollars. And that's, that's definitely not what we did.
Travis Easton [00:06:28]:
We told our clients story to try to maximize case, and it resulted in us being able to settle a lot of cases for a lot of money without even having to go into litigation. And, you know, put our clients through the, you know, the tough ordeal of a litigation process. And so with that, I said, you know, we, we write pretty good demands. I think that we could, you know, maybe potentially use AI to help us in that. And so I talked to a buddy who was in the tech space, and if you think this has legs. And he said it did. And he was instrumental, to be honest, you know, because I would have had no idea where to go. Uh, don't know.
Travis Easton [00:07:01]:
Engineers don't know. Software engineers don't know anything. So he was very helpful in a lot of regards on getting us set up with the right people, created a proof of concept, you know, you know, tested it out within our firm and it was like, yeah, this works. So then we brought on an, just an unbelievable software engineer year and a half ago and he kind of rebuilt the whole thing so that it could withstand, you know, a million cases being thrown at it at a time and built the whole infrastructure. And then we've just continued to test it. And you know, one of the biggest things is that we have our firm where we tested it for about a year before we even launched it. And we just tested it on real life cases to get it exactly how we wanted it and we continue to do so.
Travis Easton [00:07:45]:
There's always little, little tweaks and little fixes. But I think that that is one of the biggest advantages that we have had in this space is that we are the only company out there that's trying to do AI settlement demands for personal injury that is actually attorneys that has the experience, knows what the output should be and knows what personal injury attorneys are looking for. And so because of that we've been able to create a pretty amazing product that a ton of firms have just seen the value in. And unfortunately we launched it about six months ago to other firms and you know, quite a few have signed up now and it's, it's been great.
Darren Wurz [00:08:22]:
That's really cool. I mean, yeah, I wouldn't know the first place to begin for creating an AI products. You need that, that engineer, that tech person partnership. I'm curious, you know, in this process, this has probably been pretty eye opening for you in terms of what it means, what it takes to take a business from an idea to scale. What lessons have you learned about business ownership along the way?
Travis Easton [00:08:52]:
Yeah, you know, I mean, it's really interesting and awesome at the same time because in, you know, I am a business owner for the firm, but I also came into it at the end.
Travis Easton [00:09:03]:
And you know, and I definitely have had some great ideas and that have helped grow our law firm. But to be honest, I've piggybacked off of the success of my dad and brothers quite a bit and they've done an amazing job. And you know, we've been able to grow our firm because, you know, my dad has tried over 100 trials. My other brother is an Aboda attorney, which just means he's tried over 20 and you know, and, and we just have a lot of success. And then my other brother has done great things and he's really upped our marketing game.
Travis Easton [00:09:32]:
And stuff. And so, you know, there's other things that I've added there but I've also, to be honest, I've just I've gotten a lot of really cool things from, from their success, which is great. And so it's been awesome on the other side to now kind of be the head of this, this new venture.
Travis Easton [00:09:49]:
And so I'm really, you know, spearheading this for. On behalf of, you know, the other, the brothers and my dad and stuff. And so trying to grow this and doing it from the infancy and getting to see that process of, okay, this is, you know, this is what you got to do in the beginning. These are the growing pains. These are the difficult parts. And, you know, while it's been challenging at times and frustrating is, you know, what I've realized in the tech space is the product is never perfect. And, you know, I would, I would, you know, text my friend who's our kind of, you know, consultant and has helped us out, and I'd be like, oh, we just had a huge breakthrough, right? And it did this or whatever, you know, as we were building it, and. And then something, a day later would break and it would be like, ah, you know, like, oh, this happened.
Travis Easton [00:10:35]:
And he's. And he would always just tell me, like, hey, look, in tech, the app or the software, whatever you're building is never perfect. You're never 100%. And I think you look at Apple, you look at Microsoft, you look at all these companies, they come out with a new, you know, a new software update every year, right? And it's just, you're constantly improving it. And so in that regard, it's kind of different. And then the other thing I would say is, you know, with the law firm, we're helping injured people try to maximize and get recovery for their. The terrible injuries they've gone through. And that's super rewarding.
Travis Easton [00:11:11]:
And it's always, you know, when you can do that and change someone's life and try to right or wrong, it's unbelievably satisfying. But it's different in the sense that you're doing a service for someone.
Travis Easton [00:11:23]:
Right. This is building something.
Travis Easton [00:11:26]:
It's building a product which I've never been a part of before. And so now that we have, we have this product that it, to be honest, just is amazing that the capabilities of it and how it, you know, has transformed our firm and transforms other firms as far as efficient revenue. Just the speed at which they can do things now is just remarkable. And so, to be honest, I'm just super proud that I've been able to be a part of that process in building this, you know, over, you know, over the last two years and now can kind of look at it and even though there's still work to be done and still a lot of things to come, be like, wow, this is, you know, this is really cool when you kind of look back and see where you started and where you're at.
Darren Wurz [00:12:13]:
Yeah, definitely. It gives you an insider's look at, you know, the, the structure and, and what it takes to grow a business. And I love that you're kind of in the right place at the right time and taking advantage of the moment, you know, for so many bit. You know, this is a great like, like lesson. We, We've been. I don't know how familiar you are with our business, but we have a book club for lawyers and law firm owners. It's a part of our community aspect. And we read the Psychology of Money last quarter and Morgan Housel talks about the interplay of luck and risk.
Darren Wurz [00:12:50]:
And so much of life is luck, just being in the right place at the right moment and taking advantage of an opportunity. And I see that for you. In fact, this quarter we're reading Shoe Dog by Phil Knight, the founder of Nike.
Darren Wurz [00:13:07]:
And same thing for him, he started.
Darren Wurz [00:13:09]:
Importing Japanese shoes at a moment in time where it was like, you know, it was the perfect time to start doing it and just being there at that right moment. What a great, you know, opportunity. And you're kind of doing the same thing.
Travis Easton [00:13:24]:
Yeah, I've read both of those books in there, but you're awesome. They're amazing books. The Psychology of Money has so many different ideas than you've heard in other financial books. I would recommend it for anybody that want. And it's not too long. It's a pretty quick read, so.
Darren Wurz [00:13:38]:
Yeah, yeah.
Travis Easton [00:13:39]:
And Shoe Dog's great, great story. You know, I mean, I think I, you know, and it's, I think it's. Who was it? It was another Ferret Merit, very famous author, but kind of went through this. But it's also the same thing with Bill Gates and Steve Jobs. They were all, they that all the founders of those big tech companies. They were all around the same age. They all came from means where they, you know, had enough. Their parents had enough money to be able to get them into computer classes and things like that.
Travis Easton [00:14:02]:
And so it's kind of that same concept, right, where yeah, they, they had an unbelievable talent and, you know, and very, very smart, but they were also in the right place at the right time, you know, right when things were taking off and they, but they took advantage of it, right Which a lot of people wouldn't have. And, you know, just. Yeah, going off of that. I, I have always wanted to start a tech company as a. You know, even when I became a lawyer, when my friend started his tech company and I learned about it, I was like, wow, that's really cool. I do that someday, you know, or invest or do, you know, be a part of it. But the, the thing, you know, the main one was like a case management software, and that was pretty saturated in our market. And, you know, I wanted to do it in.
Travis Easton [00:14:43]:
In. In a market that I knew something about. I think that we have a huge advantage over a lot of people because we're not just, you know, we're not just tech people, right, that are just trying, oh, let's go build an app, you know, and do something.
Darren Wurz [00:14:54]:
Right.
Travis Easton [00:14:54]:
The legal market should be good, but, you know, we're lawyers. Like, this is what we do every day. And so I wanted to do it in a space that I knew because I think that gives you a huge advantage, but I just didn't see the opportunity. But when I heard that podcast and I was like, I sat down and I was like, what could I do? You know, and luckily, pieces fell into place, just to be honest. I mean, we knew a couple of people that were the right people. You know, we, you know, had the means to be able to, you know, to do it, and, and then, you know, we had the expertise, right, to. To be able to. On the legal side to build it.
Travis Easton [00:15:32]:
And then we got connected to the right software engineers to be able to make it happen for us. And we've just been blessed with our, Our. The software engineer we hired initially, because, honestly, it was just like, it needs to do this. And he's just like, okay, I'll make it happen. You're just like, I don't. I don't know how many people there are out there that can do that, but he. He did it and, and he's. He's been unbelievable to work with.
Travis Easton [00:15:54]:
So very cool.
Darren Wurz [00:15:56]:
Yeah. So let's talk a little bit about where else you see AI taking a main stage and running a law practice. You know, demand letters. That's what your, Your product is really great at. What are some other areas, like, in the next five years, where do you see AI going within a law practice?
Travis Easton [00:16:14]:
Yeah, I mean, I, I think it's gonna, it's going to take anything that is. You would think of as transactional. Right. I think any lawyer that is arguing, litigating, you're, you know, is going to be completely fine.
Travis Easton [00:16:32]:
I don't think AI is going to, going to touch that for a very, very long time. But the paperwork, anything that is being done in any industry, that is just paperwork and numbers things and data that needs to be analyzed very quickly, AI can just do that better. Again, you know, you take our example. You know, just to give everybody that, you know, isn't familiar with personal injury. A demand letter is you take the medical records, the bills, the photos, the police report. You know, in a typical car accident case, you take all of that and you would normally have a person summarize all of that into a letter, right? Kind of like a book report, if you will. And then you, you know, demand a number and that's what you would send to the insurance company and say, pay me X amount of dollars. And that's kind of like the first big step after a client is done treating that you would sen.
Travis Easton [00:17:22]:
And so, you know, that can take anywhere from, if you do a good job, right? And you, you know, it's not just putting a cover letter on the documents, but if you really take the time to summarize all the records, which is the, the main time consuming part of that, it's hours to days. Depending on, you know, you could be have 5,000 to 10,000 medical pages of records, right. That you have to summarize and check and see. Okay, are there any issues in here? Anything that we need to know about or be worried about? It's, it's very, very time consuming and it's very boring, to be honest. Was our highest turnover position at our firm by far. Like, it's usually college graduates just out of school, you know, English majors, people that have a decent writing, you know, capabilities. And then they've got to learn the medicine because they probably don't know what, you know, what a lumbar fusion surgery or something like that that is. And so by the time you would train them to know those things, they're bored and they don't like their job and they're quitting.
Travis Easton [00:18:16]:
And so it was just, it was a, it was very difficult. My sister is our head demand writer. She's been doing it with us for 15 years. She's been the one constant there. But everybody else comes and goes. They either go back to law school, they try something else, right. And stuff. So position.
Travis Easton [00:18:31]:
Since we've created AI Demand Pro, not a single person has quit. It's just made their lives so much more enjoyable. Because what happens now is you take all of those components, you put it into Our software. And instead of it taking hours and days, it generates a demand usually in about 15 to 20 minutes. But if it's thousands and thousands of pages, you know, it's, it's less than a half hour, 45 minutes, minutes. And so you just think about the time saving capability of that. Now the demand writer still takes that time afterwards to review it, edit it, if it needs to be better, make it better, you know, change anything it needs to, and then it goes to the attorney, he reviews it, and then it goes out the door. And so now our firm is basically, we're sending out twice as many, twice as many demands as we did prior to creating AI Demand Pro.
Travis Easton [00:19:20]:
And I think that can be used in every single thing like that, whether it's contracts, whether it's real estate deals, you know, that you know, are transactional, whether it's discovery, you know, and things like that. Even depositions. Right. There's a lot of summarization that goes in depositions as you're getting ready for trial and just summarizing everything, all of those components, and I'm sure a lot more that I'm unfamiliar with could definitely, you know, be utilized by AI to make things more efficient and quicker and just better. When we created our version 1.0 of Demand Pro back in September, it was a very good demand, but I would just say it made us quicker. It wasn't like it made us better. And I thought it would take years before it was like, oh, this is a better demand than a human could write. We just released our version 2.0 about a month ago.
Travis Easton [00:20:12]:
And to be honest, it's better than a lot of associate attorneys can write a demand.
Travis Easton [00:20:19]:
Demand writers can write a demand. It's just the capability of it is pretty astounding. My brother was preparing a mediation brief a week, a week and a half ago, and he called me and he just literally said, hey, I'm going through this summary of the medical records. It was thousands and thousands of pages and it was a 20 page summary. And he said, I haven't made a single change yet. I've just been bolding stuff, you know, the really important stuff. And he's like, this is unbelievable, right? That's a 30 year attorney and he didn't have to make one single change to the medical summary. It's pretty, it's pretty remarkable what AI, if it's done correctly, can do to help firms.
Darren Wurz [00:20:57]:
Yeah, absolutely. It's just such a game changer. What are some of your other favorite tools, AI tools that you're using right now.
Travis Easton [00:21:07]:
So obviously you can just use the generic ChatGPT, you know, and things like that for, you know, emails, you know, and sometimes if you want to, you know, I always tell people, like, you only have so much brain power in the day, right. And so, you know, by the end of the day, you're usually pretty, you know, pretty zoned out, tired and stuff. And so what I see, you know, what I utilize on things like that is if I need to just sharpen up, you know, an email or something like that. I don't put any personal data or anything like that, obviously, but, you know, you can either put in the email and hey, draft me a response like this, you know, and then you play around with it. But I think most lawyers and most, you know, you know, most people would agree with it is much easier to edit a document than having to come up with the response or, you know, or the wording originally.
Travis Easton [00:21:52]:
I think, you know, when an associate drafts it, that's the most time consuming part, right. When they're drafting a letter or, you know, a document or something, when the partner gets to come in and review it and edit it. I mean, it's just a much easier process because you've already usually got the ideas and the structure and everything there and that. To me, that's kind of what I can do for you in a lot of those regards is get you the outline, get you the structure, the general idea, general theme. And then from there you can, you know, you can take it and make it your own and make sure it doesn't sound like AI, obviously.
Darren Wurz [00:22:26]:
Right, right, absolutely. Yeah. We use it in a lot of things. I use ChatGPT every day just for, you know, the small tasks. We really like Otter for note taking. I use AI for the podcast, for creating the transcript, for finding the clips for, you know, social media marketing stuff. It just, you know, it, it makes a lot more possible when you're a small team.
Travis Easton [00:22:55]:
Yeah, no, we're, I mean, I've used Otter as well. You know, I was, I coached my baseball team and so we had a big umpires meeting that you're mandatory you have to go to, and it was like three hours long. I literally just turned it on and I was like, all right, record this and take notes, you know, and it was great. Like, it was amazing at what it was able to do. And now you just have that nice, you know, nice cle clean outline if you ever need to reference anything from something like that. So it's, it, it really is amazing what it can do for you?
Darren Wurz [00:23:18]:
Yeah, absolutely. Travis, tell us a little bit about what's next for you. You know, you've been so innovative in, in, in creating this program. I'm sure you have other great ideas down the, in, in the pipeline, right?
Travis Easton [00:23:32]:
We're working on some stuff. Yeah. So in about two to three months we'll be releasing a discovery AI platform. So basically, you know, the, just if you take a personal injury case for example, you know, you, you gather all those documents, you generate the demand letter, you send it out for X amount of dollars. If it settles, great. If it doesn't settle, that's when the attorney would then go and file the lawsuit and proceed with what's called litigation.
Travis Easton [00:23:59]:
And that's when usually in those types of cases the attorney would get in involved on the other side and you're not dealing with just the adjuster anymore for the insurance. And then you generally, you know, at least in our cases, the first step of that is what's called disc or written discovery.
Travis Easton [00:24:15]:
And so those are interrogatories and requests for production and things like that. And so what we're building basically is an AI platform within AI Demand Pro that will be able to funnel the information from that you've already generated in the demand. And anything relevant that can be used within those interrogatory responses will funnel over and give you draft responses there. And then it's going to have a lot of cool little features with, you know, objections and you know, auto objections and AI objections and things like that that, you know, just to be honest like that we've been able to train it and it's just going to be like the, the demands where we'll have that legal expertise because we litigate a lot of cases where we know, okay, these types of cases call or these types of questions call for these types of objections and things like that. And you know, and one of the beauties of our product for both demands and discovery is we're going to be, we can customize it to exactly how the firm that signs up wants, right. So by templates and by other means, we're able to customize it. So it's not like you're getting the Easton and Easton product, which is our firm's name, you're getting whatever, however you've done it in the past, we can customize it to be exactly that way. We're just going to speed up the very, very time consuming parts to supplement and improve your, you know, your work product.
Travis Easton [00:25:40]:
But it's still going to look like yours. It's not going to look like ours. It's not going to look like some generic thing. And I think that's one of the features that, you know, law firms have loved about it so far. Is it still. It doesn't sound like AI and it looks like. It looks exactly like they did it before. It's just better and it's faster.
Darren Wurz [00:25:58]:
Very cool.
Travis Easton [00:25:59]:
That's how the discovery will be.
Darren Wurz [00:26:01]:
Yeah. Yeah. Exciting stuff. Well, you've given us a lot to. To think about, and I think think law firm owners everywhere really need to be thinking critically about all the AI tools that are out there and doing their research and doing their homework. There are so many. There's an explosion of tools. And this is how you're going to compete against the bigger firms.
Darren Wurz [00:26:22]:
If you're a smaller firm, this is how you're going to stay relevant and really be able to continue to make an impact.
Darren Wurz [00:26:31]:
The big firms are going to be.
Darren Wurz [00:26:32]:
Very reluctant to start using these, and that's your advantage as a small practice, this to be able to start implementing some tools and doing it in a way that is ethical and can make you more productive.
Travis Easton [00:26:44]:
100%. Yep. No, and I mean, I think everybody will get there. Some will get there sooner with implementation, and some will take a little bit longer. Right. And, you know, and that's fine. That's kind of how I think all adoption, you know, generally happens. Right? There's early adopters and then there's one later when they really finally have to see the benefit of it.
Travis Easton [00:27:04]:
It. And, you know, and like you said, the, the little guys versus the big guys, right? I mean, the, you know, for our product, one of the beauties is we sign up people that are doing one demand a month, and we sign up people that are doing hundreds of demands a month. And, you know, the product can help both of them. And there's no like, oh, this is only meant for this size firm or anything like that. It. We have firms that just are doing one demand a month, and that's great. And they still see the benefit. And then those that are really pumping out a lot of demands, they really see the benefit because it, you know, it just, it just compounds, right? And so it, you know, really makes them a lot more quicker and more efficient.
Darren Wurz [00:27:38]:
Yeah, definitely. Well, Travis, we mentioned the, the book club and you mentioned you've read both of those books. I'm curious, is there anything you're reading right now that's, that's really been a great read for you or, or anything else that was Maybe one of your favorites.
Travis Easton [00:27:52]:
Yeah, I really did like both of those. I've told a lot of people to read the Psychology of Money. I. My. The story I remember most of that one is. And I'm gonna forget, but it was the really famous author of Catcher in the Rye, and I should know that.
Travis Easton [00:28:06]:
But he's out on. I think it's Staten island, right? And he's talking to someone, and his book is the, you know, biggest book of the century or whatever, and someone, you know, at one of those kind of great Gatsby parties, says to him, you know, kind of like, kind of mean in a way, right? Like either at this big house, like, you know, that this guy made more in a day than your book has made, you know, so far. Like, I can't remember the exact name, but something hard. And the response from the author was, yeah, but you know what I have. That he'll never have enough.
Travis Easton [00:28:39]:
And I just love that concept, right. That we're always chasing more, right. To a certain degree, that's great. But at some point you also, you know, when is it enough money? When is it enough fame, when is it enough? And I think that that's something that we all need to keep. Keep track of. But absolutely, yeah. To answer your question, Winning by Tim Grover, I. A little bit ago.
Travis Easton [00:29:01]:
So Tim Grover was the guru. The. He. I mean, he really was the exercise kind of. Not physical therapist, but the exercise guru for Michael Jordan and Kobe Bryant.
Darren Wurz [00:29:12]:
Oh, yeah, yeah.
Travis Easton [00:29:14]:
He works with countless other, you know, Dwayne Wade and a lot, you know, and then now he's. He goes to businesses, but he just has this, you know, this philosophy, and he calls it, you know, just a winning.
Travis Easton [00:29:25]:
He's got a couple books. The first one was Relentless, which is great, but I actually read When Winning first, someone that I follow had recommended it, and it really just. Yeah, I mean, the. The concepts, right. You know, you just, you know, if you've watched the Last Dance, you re. You know, with Michael Jordan's kind of biography, right. Of that last season, you really see that personality. And after you've read the book and I rewatched that.
Travis Easton [00:29:47]:
That show again, and you kind of just see it, right? And a lot of people may get turned off by how relentless. And it was just everything, you know, he had to win. But, you know, he won, right? And he.
Darren Wurz [00:29:58]:
Yeah.
Travis Easton [00:30:00]:
And he was amazing and, you know, in my opinion, the best of all time. And, you know, and I think that we can take a lot of that in business, in life, in parenting, you know, and just the, whatever aspects you're, you're dealing with.
Travis Easton [00:30:13]:
And kind of have that instinct of like, I'm gonna get it done. And so I highly recommend it. It's got a lot of great themes and philosophies that I think anybody that kind of want to take, wants to take their life or their business to the next level. It will definitely motivate you to do that.
Darren Wurz [00:30:28]:
Awesome. Well, thank you so much for the recommendation. We'll make sure we put that in the show notes along with everything else.
Darren Wurz [00:30:35]:
Travis, it's been great having you on the show today.
Travis Easton [00:30:38]:
Thank you, Darren. It was great. Thanks for, thanks for having me on.
Darren Wurz [00:30:41]:
Absolutely. Thank you.
Travis Easton [00:30:42]:
All right, take care.
Darren Wurz [00:30:43]:
All right. A big thank you to Travis Easton for joining us today. Learn more about him and his work in the show notes. And here's my big takeaway. Small law firms have a massive opportunity to leap ahead using AI tools. You don't need to be a tech wizard. You just need to be willing to test, iterate, and get curious. Leveraging AI isn't just about saving time.
Darren Wurz [00:31:06]:
It's about freeing yourself from low value tasks and building a firm that functions efficiently. That's one key part of turning your law firm into a wealth building machine. If you liked today's episode, give us a five star review. We'd really appreciate it. And don't forget to join the book club. Just head on over to lawyermillionaire.com and click Community at the top of the page. It's free. That's a wrap for this episode of the Lawyer Millionaire podcast.
Darren Wurz [00:31:33]:
I'm your host, Darren Wurz. See you next time.