The Leads You Already Paid For - and Forgot
They cost you ad spend. A Google search. An event. A referral relationship. Maybe an hour of your own time.
Here are 5 places to look for the leads you already paid for…
Your Advisors May All Be Right - and Your Strategy Can Still Be Wrong
Lacking a coordinated, unified strategy across tax planning, growth plans, succession & wealth management is likely costing you BIG TIME
5 SEO Moves That Can Get Your Law Firm Found by the Clients You Actually Want
If 5,000 people visit your website this month and virtually none of them need your services, you haven’t built an impressive marketing machine.
You’ve built a very expensive waiting room.
Good SEO isn’t simply about getting more people to your website. It’s about getting the right prospective clients there at the exact moment they’re looking for help.
Here are five ways to make that happen…
3 Things You Can Do TODAY to Improve your Firm’s Intake Efficiency - BIG TIME
Everyone tells you to "respond faster" and "follow up more." Fine. But nobody tells you how to actually make that happen when you're the one running the firm, taking calls, and drafting motions at the same time. Here are three specific, implementable moves — with the exact mechanics — that get you there without hiring anyone new.
The 3 Non-Negotiables of Law Firm Succession Planning
Most attorneys spend decades building a practice and about zero hours planning how to leave it. That gap is expensive. A firm without a succession plan isn't just harder to sell — often, it isn't sellable at all. Here are three musts to fix that before it's too late…
5 Things Firms Doing $3M+ Do Differently Than Firms Stuck at $1M
The gap between $1M and $3M rarely comes down to working harder — it comes down to a handful of structural differences
3 Morning Habits of Law Firm Owners Who Actually Leave the Office on Time
Ever notice how the attorneys who seem the least stressed are often the ones running the biggest firms? It's not luck — it's morning discipline. The law firm owners who consistently leave the office at a reasonable hour aren't working less. They're starting smarter.
Stop Giving Random Raises: Building a Pay Scale for Small Law Firms
The next time one of your employees asks for a raise, what will you do? Most law firm owners run compensation like a casino — different decisions for different people on different days. Here's the discipline that ends the two-week stall, kills the Sunday-night dread, and turns the most stressful conversation in your firm into the most adult one.
There’s No Such Thing as a Non-Billable Employee
Most law firm owners split their team into billable and non-billable. Greg Crabtree, in Simple Numbers, makes the case that this whole category is wrong — and that the label itself is quietly costing you profit. Here's the reframe, the ratio, and the rule for when to hire vs. when to cut.
What is a Cash Balance Plan and How Does It Work? A Complete Guide for Law Firm Owners
If you're already maxing your 401(k) and profit sharing and still feel like you're not saving enough, a cash balance plan can let you contribute another $100K to $300K+ per year — pre-tax. Here's how cash balance plans work, why they're a near-perfect fit for law firm owners, and how to know if one belongs in your retirement strategy.
How to Know When You're Financially Ready to Hire
Most law firm owners hire out of desperation or optimism — neither gives you a real answer. This article breaks down two frameworks from Profit First and Simple Numbers that tell you exactly when your firm is financially ready to bring on its next team member.
Q2 2026: Welcome to Profit Science
Most law firm owners treat their finances reactively — managing by gut feel and looking in the rearview mirror. Q2 changes that. This quarter, we're reading Simple Numbers and Simple Numbers 2.0 by Greg Crabtree, and hosting three live masterclasses on profit, forecasting, and scaling your firm with clarity.
The 5 Profit Levers Every Law Firm Owner Should Be Pulling
Most law firm owners work hard. But working hard isn't the same as working profitably. Here are the five levers that can dramatically improve your firm's bottom line — often without adding a single new client.
The Secret to a More Profitable Law Firm is Already Sitting in Your Client List
What if you could fill your practice with more clients exactly like your favorite one? For solo and small firm owners, cloning your best clients isn't a fantasy — it's a deliberate strategy. This article walks you through how to identify who your best clients really are, reverse-engineer what makes them a fit, and build the positioning and referral systems that attract more of them automatically.