The $10,000 Website Problem: Can Your Firm’s Site Answer These 3 Client Questions in 10 Seconds?
Derek Unnasch Derek Unnasch

The $10,000 Website Problem: Can Your Firm’s Site Answer These 3 Client Questions in 10 Seconds?

The $10,000 Website Problem: Can Your Site Answer These 3 Client Questions in 10 Seconds?

 You spent $10,000 on a beautiful new website.

Pro photography. Dramatic photo of courthouse columns – so professional

 There’s just one problem:

There are 3 hot button prerequisites necessary to maximize conversion, and you DON’T have them all!

Within about 10 seconds, your website needs to answer three questions…

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3 Things You Can Do TODAY to Improve your Firm’s Intake Efficiency - BIG TIME
Derek Unnasch Derek Unnasch

3 Things You Can Do TODAY to Improve your Firm’s Intake Efficiency - BIG TIME

Everyone tells you to "respond faster" and "follow up more." Fine. But nobody tells you how to actually make that happen when you're the one running the firm, taking calls, and drafting motions at the same time. Here are three specific, implementable moves — with the exact mechanics — that get you there without hiring anyone new.

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3 Totally Novel Ways to Get New Clients You've Probably Never Heard Of
Derek Unnasch Derek Unnasch

3 Totally Novel Ways to Get New Clients You've Probably Never Heard Of

3 Totally Novel Ways to Get New Clients You've Probably Never Heard Of

And no... SEO, Google Ads, and "just ask for referrals" aren't on this list.

If you've spent more than five minutes researching law firm marketing, you've seen the same advice repeated over and over:

  • Get more Google reviews.

  • Improve your SEO.

  • Run Facebook ads.

  • Post on social media.

  • Ask happy clients for referrals.

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The 3 Non-Negotiables of Law Firm Succession Planning
Derek Unnasch Derek Unnasch

The 3 Non-Negotiables of Law Firm Succession Planning

Most attorneys spend decades building a practice and about zero hours planning how to leave it. That gap is expensive. A firm without a succession plan isn't just harder to sell — often, it isn't sellable at all. Here are three musts to fix that before it's too late…

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Stop Giving Random Raises: Building a Pay Scale for Small Law Firms
Darren Wurz Darren Wurz

Stop Giving Random Raises: Building a Pay Scale for Small Law Firms

The next time one of your employees asks for a raise, what will you do? Most law firm owners run compensation like a casino — different decisions for different people on different days. Here's the discipline that ends the two-week stall, kills the Sunday-night dread, and turns the most stressful conversation in your firm into the most adult one.

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There’s No Such Thing as a Non-Billable Employee
Darren Wurz Darren Wurz

There’s No Such Thing as a Non-Billable Employee

Most law firm owners split their team into billable and non-billable. Greg Crabtree, in Simple Numbers, makes the case that this whole category is wrong — and that the label itself is quietly costing you profit. Here's the reframe, the ratio, and the rule for when to hire vs. when to cut.

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How to Know When You're Financially Ready to Hire
Darren Wurz Darren Wurz

How to Know When You're Financially Ready to Hire

Most law firm owners hire out of desperation or optimism — neither gives you a real answer. This article breaks down two frameworks from Profit First and Simple Numbers that tell you exactly when your firm is financially ready to bring on its next team member.

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Q2 2026: Welcome to Profit Science
Darren Wurz Darren Wurz

Q2 2026: Welcome to Profit Science

Most law firm owners treat their finances reactively — managing by gut feel and looking in the rearview mirror. Q2 changes that. This quarter, we're reading Simple Numbers and Simple Numbers 2.0 by Greg Crabtree, and hosting three live masterclasses on profit, forecasting, and scaling your firm with clarity.

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The Secret to a More Profitable Law Firm is Already Sitting in Your Client List
Darren Wurz Darren Wurz

The Secret to a More Profitable Law Firm is Already Sitting in Your Client List

What if you could fill your practice with more clients exactly like your favorite one? For solo and small firm owners, cloning your best clients isn't a fantasy — it's a deliberate strategy. This article walks you through how to identify who your best clients really are, reverse-engineer what makes them a fit, and build the positioning and referral systems that attract more of them automatically.

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7 Reasons Law Firms Should Fire Bad Clients (And How to Do It Professionally)
Darren Wurz Darren Wurz

7 Reasons Law Firms Should Fire Bad Clients (And How to Do It Professionally)

What most law firm owners don’t realize is that keeping those clients isn’t just stressful — it’s measurably hurting your firm’s profitability, your team’s morale, and your long-term growth. The data backs this up. In this article, we’ll break down exactly why firing bad clients is one of the highest-leverage moves you can make for law firm profitability — and we’ll walk through how to do it professionally and ethically.

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How to Calculate Your Tax Reserve in 10 Seconds
Darren Wurz Darren Wurz

How to Calculate Your Tax Reserve in 10 Seconds

Scrambling to find cash at tax time? Setting aside too much and choking your cash flow? There's a simple formula that tells you exactly how much to reserve for taxes—and it takes just 10 seconds to calculate. Learn the (100 - Operating %) × Tax Rate formula that works for solo attorneys, small firms, and multi-partner practices.

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Best Banks for Solo Attorneys and Small Law Firms (2026 Guide)
Darren Wurz Darren Wurz

Best Banks for Solo Attorneys and Small Law Firms (2026 Guide)

Choosing the best bank for a law firm isn’t about finding a single institution—it’s about building the right banking structure. In this guide, we break down the best banks for solo attorneys and small law firms in 2026, including Profit First–friendly options, trust account considerations, and smart strategies for managing reserves and cash flow.

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Profit on Purpose 2026: The Lawyer Millionaire® Masterclass Series
Darren Wurz Darren Wurz

Profit on Purpose 2026: The Lawyer Millionaire® Masterclass Series

Most law firm owners don’t struggle because they aren’t working hard enough. They struggle because profit is treated like something that might happen—rather than something that is intentionally designed.

Profit on Purpose is a year-long experience for law firm owners who want predictable cash flow, calmer decision-making, and businesses that actually support their lives. In 2026, we’re building profit intentionally—one system, one decision, and one quarter at a time.

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